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Sharp Points for Winning the Marketing Game

Pulling off a marketing campaign, public relations push, or even onesie and twosie tasks can lead to hair-pulling frustration. Vendors missing deadlines or dropping the ball, stumped writers, and other road blocks (city permits anyone?) Freelancers can often be flaky, and reliable vendors give more attention to repeat customers with whom they have relationships. In fact, relationships are pivotal to your success.

If you're on the fence about hiring an agency to help out with your marketing efforts, here's a few notes which might help you make that decision:

1. Contacts. Do you have them? Most agencies have valuable relationships with designers, printers, writers, editors, the media and specialty vendors (like sign makers and videographers). At Embark, we have over 20 years' experience juggling vendors and freelancers, and we know the best in the biz. (Have I told you the story about Factory Six03's water tower and the logo? I know the only guy in Dallas who'll dangle off the top of an office building to paint a logo).

2. Experience. There's something you want to do, and we've been there done that. Lots of times. We could save you money, or save you the trouble of going down the wrong road.

3. Fortitude. We're going to stay on top of your project. Even when the artist won't call us back. Even when the vendor says he doesn't have insurance. Even when your business frenemy makes their PR push just days ahead of you. We're gonna forge ahead and pull ahead. Can't stop, won't stop.

4. Likability. We're good enough, we're smart enough and gosh darn it, people like us. That goes for colleagues, media contacts, vendors and clients. Want to hear our success stories? Contact us.

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