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Sharp Points for Winning the Marketing Game

Pulling off a marketing campaign, public relations push, or even onesie and twosie tasks can lead to hair-pulling frustration. Vendors missing deadlines or dropping the ball, stumped writers, and other road blocks (city permits anyone?) Freelancers can often be flaky, and reliable vendors give more attention to repeat customers with whom they have relationships. In fact, relationships are pivotal to your success. If you're on the fence about hiring an agency to help out with your marketing efforts, here's a few notes which might help you make that decision: 1. Contacts. Do you have them? Most agencies have valuable relationships with designers, printers, writers, editors, the media and speci



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